WHO ARE TIZEN USERS?
Low segment, Feature phone migrators, Less literate, High aspirations users
To illustrate the Personas of Low & Mid segment smartphone users of India in order to design the product better for them
Personas that will Inform, Inspire & Validate the ideas and design solutions
Strong need for gratification due to their extraneous and restrained working conditions
GOALS: ROBUST, INSTANT
Due to liited outlook and lack of resources, they are focused on few but important needs
GOALS: EXPOSURE, CONFIDENCE
Having faced hardships in their life, they seek positive experiences for holistic wellbeing
GOALS: ASSURANCE, UPLIFTING
They desire to climb-up and seek appreciation, due to lack of opportunities to prove themselves
GOALS: STYLISH, EXPRESSION
They are not held-back by their possessions, in the pursuit to realise their best
GOALS: PROGRESSION, UNIQUE
UX Goals derived from research
Their innate needs are local in nature but they do look upon people higher on the ladder and hence aspirational needs as well. They want their phone to be as good as a flagship phone
They desire simple & surprising UI, not perfect but joyful experiences
INSIGHT: Users want their phone to look and feel like a flagship phone (colors, ID, features).
Changeable UI’s current algorithm reproduces colors incorrectly, resulting in dull or washed-out hues on the device’s screen.
The Changeable UI system extracts colors from wallpaper and applies them to native apps such as Call, Calendar, My Files, etc. In this way, users can create a UI that is uniquely theirs.
Ex: User Wallpaper
Existing algorithm color application on Native apps
Redesigned algorithm color application on Native apps
INSIGHT: They desire for simple & surprising UI, not perfect but joyful experiences
Designed and implemented Tizen Z4 wallpapers and themes and successfully persuaded the marketing and project management teams with the design rationale.
Tizen user should recoginze letter “Z”
It should follow Samsung brand language
Alphabet A/ Number 7
2 Color gradiation
Adaptable design to fit phone colors